Sports Management

MSc Sports Industry Management

To distinguish yourself in the sports industry, you need to ensure that you have the necessary resources to stay one step ahead of the competition. The sports management degree will help you to learn the dynamics of the international sports around the world, acquiring the necessary knowledge, and experience.

 Quick Facts

School/University – Emlyon Business School
Program Duration – 18 months including a 4 to 6-month internship
Campus – Paris & Shanghai
Country – France

Course Overview

  • International field trips to London and Munich.
  • Knowledge and experience through presentations, workshops or company visits.
  • Training in essential assets to meet the needs of future recruiters and build professional network to start a successful career.
  • Hands-on experience working on business projects and internship.
  • Renowned business owners as guest lectures throughout the course.
  • The last part of the program at EMLYON’s Asian Campus in Shanghai, helps students gain more practical and international experience.

Core Study Modules

  • Fundamentals: Basic of Management, Economics, Finance, Cost Accounting, Fundamentals of Legal, Marketing, Skills required for International Business.
  • Humanities, Sports Skills & Culture: Strategy of Business, Corporate Social Responsibility, Sports Economy & Sociology, Business Analytics, Statistics for Marketing, Consumer preferences.
  • Transforming Early Makers Track: You will be deployed on a project and placed in a competitive and collaborative environmentwhere you will benefit from methodological input and support. You focus on your employability by meeting companies, and participating in professional workshops. You learn how to sell (sales pitch approach).
  • In-company projects: The opportunity to work for companies, on real project and challenges. Considered as a consultant or as a contributor, you will develop in-depth analysis and expertise. Gain first-hand experience of turning an idea into a tangible project projects focus on different topics including supporting the development of the market strategy of companies in Asia.
  • Marketing in sports + Entrepreneurship + 1 elective: Brand Marketing & Communication, Sports Marketing & Sponsoring Strategy and Social Responsibility

1 elective among:
– Sports governance
– Retail strategies in the sports sector

Job Opportunities

95% employment after graduation.

In response to the recruitment needs from top sports companies, EMLYON provides its expertise in international management with the market experience of some of the world’s major sports companies – adidas, Atomic, CNPC Sports, Eider, Lafuma, Mavic, Millet.

Potential Job Designations

  • Sports agent
  • Sports event planner
  • Athletic coach
  • Sports marketing director
  • Athletic director
  • Facilities manager
  • Fitness manager
  • Contract negotiation manager